I’m an agile creative thinker with a charming accent, known for work that cuts through culture, wins awards, and drives real impact for clients across diverse industries. I craft ideas that push boundaries of where they live and how they inspire. 

With 16+ years as a Copywriter and Creative Director, I’ve worked across global networks and independents alike from top agencies in South Africa to standout Canadian shops like Wunderman Thompson, Huge, John St., trevor//peter, Momentum WW, and Cossette.

I still haven’t made an ad my whole family likes, but I keep trying.

I believe creativity grows where people thrive. Ideas are nothing without the teams who bring them to life. I can roll up my sleeves to shape the work, and lead and mentor creatives to discover what they didn’t know they were capable of. That collaboration doesn’t just elevate the work. It builds stronger, more resilient teams.

I thrive on sharp insights, bold conceptual thinking, and integrated ideas that earn attention across every platform. 

And when I’m not making them, I’m probably exploring wine, sending corgi memes, or continuing my one-person campaign against sundried tomatoes.