We didn't make an ad to tell people about Ford failing teachers - we made a TV series.
Welcome to Ford High. In a time when people are being bombarded by issues and crises we needed the public to turn their eyes to the struggling education system.
So we took the feel good nostalgia of TV shows like Degrassi Park and subverted it to give people a real look at how Ford's policies have impacted Ontario schools. Then we 'launched' our new TV show across all media and even hosted a live event.
With stars of famous shows like Mischa Barton from the OC promoting Ford High, we landed our content on the front page of Buzzfeed. But more importantly we captured the hearts and minds of Ontarians and made education an issue they cared about.
