We created a billionaire people loved to hate.
When the LCBO union came to us needing a campaign to get the public on their side as they prepared to strike, we knew we had a big challenge on our hands.
People were overwhelmingly in favour of privatizing liquor sales. But what they didn't understand was that this meant losing billions in tax dollars as Ford funnelled those profits to his billionaire buddies.
The public might love their alcohol but they sure hate billionaires. So we tapped into this to get them on our side with a loveable billionaire who was crowdfunding for his next super yacht. As the CBC morning news anchor said, "Fake Walen Geston is just funny. That hit the mark."
We turned the tide of support for LCBO workers and exposed the greed of Ford once again.
