HOT TAKES: NFL EDITION

We gave fans the ultimate player content ahead of the SuperBowl.

We needed to amp up the NFL SuperBowl in Canada. So to get fans ready to roar we didn’t hype up the game. We hyped up the players and gave fans a never before seen side of them.

Taking the hottest players we created a six part content series diving into their hottest takes on everything from Ketchup chips to UFO's. 

We drove fans to catch our weekly series using social, athletes and influencers, broadcast, radio and owned media to give fans a taste of their favourite players.