GRASS ROOTS

We couldn't promote the product, but we could promote the beliefs.

We took 48North's cannabis positive ideology to the people and made it wearable, and made it free.

This cleverly bypassed the advertising regs meaning we could advertise outside of age-gated environments and create a 360 mass media campaign to bring sun-grown flower to the people. Using the 48N stock ticker as a CTA led everyone to invest in the revolution. #HeadwellNorth