THAT’S IN OUR NATURE

We used the weather to tell people how truly natural the taste of Hoegaarden is.

Spring weather in Toronto can be temperamental. So when Hoegaarden wanted to create their integrated campaign we leaned into their natural philosophy and used Mother Nature’s changeable spring weather to demonstrate the beer’s characteristics.

Working with paid media across OOH and digital channels we created a suite of ads that would use the weather forecast to deploy our ad related to the conditions.

Reminding people to raise a glass of original Hoegaarden.